Providing seamless synchronization between the physical shelf and the digital shelf (eCommerce).


Michael Shannon


pack design

Synchronizing the Digital Shelf

Printron helps improve consistency between online and retail stores.

Consumers are purchasing more and more products online these days. Consequently, it has become important to give consumers a consistent experience whether their path to purchase uses the “Digital Shelf” (online) and/or the “Physical Shelf” (retail store). To accommodate this shift, more companies are using 3D renders instead of traditional photography for their eCommerce needs. 3D pack shot renders can be made from final packaging artwork, and don’t require the logistics of shipping, staging, and photographing physical product samples; saving precious time and effort in the process.

Printron offers an integrated solution for these “Pack Shots”, 3D renders made right from the same files used for print! Our methods provide seamless synchronization between the physical and the digital shelf. We use industrial tools designed specifically for the packaging graphic services industry.

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What is a Pack Shot?

A Pack shot is a specific type of a 3D render. We often refer to them as pack shots because these renders are meant to show a product in its CURRENT and OFFICIAL packaging, just the way you would see it on a physical retail shelf.

From the rise of mobile-driven eCommerce, websites, social media, and other omni-channel marketing applications, product renderings can be syndicated in many different ways. Technical requirements for these images can range from a simple JPEG or PDF file to a more defined industry standard such as GS1. The GS1 standard provides specifications for image size, resolution, and product angles.

Why is the Market Transitioning from Photography to 3D?​

Pack Shots can be created via photography or 3D software.

Although photography is often cheaper than 3D, photos are static images which capture a product and its packaging at a fixed resolution and perspective. Because photos are two-dimensional, you cannot alter the image perspective, rotation, angle, lighting, and/or shading for one; and second, you cannot change the label or packaging on the product unless you edit the image, which can be more expensive than having it recreated.

At Printron, our 3D renders are produced from the same artwork used to create the printed packaging. This is an important distinction when the end goal is to synchronize the digital shelf with the physical shelf.

Faster Marketing Support

Printron provides a faster, more efficient way for businesses to achieve marketing support with their integrated solution for eCommerce Pack Shots. Unlike traditional photography methods, Printron can create detailed 3D renders of products in just two weeks, compared to the 11 weeks that conventional solutions require. These Pack Shots can be used for both print and online marketing, making it an ideal option for businesses looking to improve their online presence while also staying consistent with their print materials.

Printron offers an integrated solution for eCommerce “Pack Shots” – 3D renders made right from the same files used for print.

No need to overpay for over-engineered renders produced using software from the motion picture and entertainment industries.  We use industrial tools designed specifically for the packaging graphic services industry.

Our methods provide seamless synchronization between the physical shelf, and the digital shelf (eCommerce).


Why Choose Printron

Need to visualize your packaging? Custom 3D rendering and engineered packaging are a huge part of what makes your customers convinced to purchase your product. Printron, an expert in the packaging industry for nearly sixty years, has a skilled team of professional 3D artists who can make your packaging and product concepts come to life.

  • Professional industrial tools to create each 3D design
  • No paying for over-engineered renders
  • Our process provides synchronization between the physical and the digital eCommerce shelf

The 3D rendering experts at Printron will design a prototype to assess what works best for your specific needs. A 3D template will show you the design of the finished package. This includes where to cut, crease, perforate, and glue. At Printron, we utilize only industrial tools that are specifically designed for the packaging graphic services industry. More on rendering methods here.

3D Rendering for Packaging

3D rendering for packaging helps you save time, money, and effort. It is a great investment for whenever you need to visualize your packaging and labeling products. In fact, with our 3D rendering services, you can enjoy quick turnaround times, stunning graphics, great, competitive pricing, and guaranteed results! Contact our team today at 920-725-3077, or fill out our contact form here.

3D Render FAQs

If you are a company looking to hire, it’s helpful to have a basic understanding of what 3D rendering is and how it can help your business. Let the experts at Printron help! Below are some common 3D render questions we get. 

Professional 3D Renders

Printron is your source for 3D rendering for your products. Our team can help you with every step of your design – from the initial concept, to the finished product. With nearly 60 years of experience in the industry, our team is proud to have served clients across many industries.

Printron is a certified G7 expert, which means you can trust us to provide professional printing and 3D rendering solutions. In addition, we are also skilled in design adaption, artwork, color management and prepress, artwork management and DAM software, flexographic plating and mounting, cutting dies, and workflow consulting, among others.

Have questions or need a quote on your 3D rendering project? Please give the team at Printron a call today at 920-725-3077.



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