What’s New?
3D Renders
Consumers are purchasing more and more products online these days. Consequently, it has become important to give consumers a consistent experience whether their path to purchase uses the “Digital Shelf” (online) and/or the “Physical Shelf” (retail store).
To accommodate this shift, more companies are using 3D renders instead of traditional photography for their eCommerce needs. 3D pack shot renders can be made from final packaging artwork, and don’t require the logistics of shipping, staging, and photographing physical product samples; saving precious time and effort in the process.
3D Product Rendering Benefits
- Time and cost savings associated with eliminating product samples
- The ability to visualize a product virtually – even before it exists
- The ability to identify design & print constraints before final packaging is printed
- Improved speed to market
- Unlike photography, lighting, shading, perspective, and even the packaging can be changed
3D Product Rendering Applications
From the rise of mobile-driven eCommerce, websites, social media, and other omni-channel marketing applications, product renderings can be syndicated in many different ways. Technical requirements for these images can range from a simple JPEG or PDF file to a more defined industry standard such as GS1. The GS1 standard provides specifications for image size, resolution, and product angles.
Pack Shots
Pack shots are a specific type of a 3D render for a particular product. We often refer to them as pack shots because these renders are meant to show the product in its CURRENT and OFFICIAL packaging, just the way you would see it on a physical retail shelf.
Printron offers an integrated solution for pack shots, 3D product renders made right from the same files used for print. No need to overpay for over-engineered renders produced using software from the motion picture and entertainment industries.
We use industrial tools designed specifically for the packaging graphic services industry. Our methods provide seamless synchronization between the physical shelf, and the digital shelf.
We use industrial tools designed specifically for the packaging graphic services industry. Our methods provide seamless synchronization between the physical shelf, and the digital shelf.